About DigiPlus Interactive Corp.
DigiPlus Interactive Corp. pioneered digital entertainment in the Philippines. It introduced leading platforms BingoPlus and ArenaPlus, widely known for their engaging experiences in interactive gaming and sports entertainment. DigiPlus also operates GameZone, with more to come. For more information, visit: www.digiplus.com.ph.
Job Summary
The DSP specialist is responsible for end-to-end management of partner networks; from sourcing, daily performance management, fraud tracking, creative management, performance analysis and reporting.
- Source and onboard potential partners
- Negotiate pricing depending on partners performance and scalability
- DSP oCPx budget management and optimization
- Optimize and make recommendations for effective campaigns and drive performance
- Work closely with internal teams on product development., fraud tracking to improve performance
- Responsible for timely banner update and effectiveness of BingoPlus Ads via DSPs by ensuring CTAs are always present
Main Duties and Responsibilities:
- Maximize performance of all DSP partners to deliver targets
- Support ad quality control and troubleshooting tasks across portfolio of sites and apps
- Work with both internal and external stakeholders to set-up pricing and inventory packages
- Proactively monitor partner activity for performance and delivery
- Responsible for daily reporting and in-depth analysis into campaign performance, ensuring revenue from all advertising impressions are maximized
- Generate actionable recommendations around partners proposition by providing insights, guidance and recommendations on effective campaign performance and new FD opportunities
- Provide detailed analysis, daily, weekly reporting on spend, performance and possible fraud – ensure these are correctly tracked and presented
- Conduct weekly deep dives into performance with actionable outcomes
- Contribute to the evolution of performance marketing strategy with A/B testing and analysis
- Work with internal creative and branding teams to ensure all advertising banners are up to date and following e-gaming advertising guidelines
Qualifications:
- At least 3 years of direct relevant work experience in online marketing, bid management, online campaign management/optimization
- Familiarity with advertising technologies on the buy-side of the online ad landscape including survey, data collection, verification, behavioral targeting, cookie matching and exchanges
- Analytics expertise and strong background in digital analytics/and or audience data management
- Experience in planning and managing large budget splits across multiple strategies and publishers
- Bachelor’s degree in Mathematics, Economics, Statistics, Engineering or Business Administration
Good to have:
- Work experience in Digital/programmatic buying utilizing DSPs
