The DigiPlus Interactive Corporation, with its social development arm, BingoPlus Foundation, has launched the “Pusta de Peligro” campaign, pioneering a responsible gaming initiative to empower Filipino players with the knowledge and tools to make better choices in their gaming experiences. This campaign leverages the relatable term Petsa de Peligro—which reflects the need to be prudent before paydays in the Philippines as a metaphor for moments when players must exercise caution and discipline in their gaming.
The Pusta de Peligro campaign aligns DigiPlus Interactive with the efforts of PAGCOR in promoting responsible gaming and playing with a trusted operator, demonstrating a shared commitment to keeping gaming safe and enjoyable. A three-pronged approach to prevention, education and intervention anchors the campaign’s objective to teach Filipinos how to know the risks, set limits and get the right support.
Last November 14, DigiPlus and BingoPlus Foundation held the “Tamang Laro, Tamang Panalo! Wais Tips for Pusta de Peligro Moments“ hybrid talk show in its headquarters in front of over 200 audiences on-site and online.
The show was split into two sessions with the first one being the “Tamang Laro” episode–Teresita Cambe-Castillo, licensed psychologist, chairperson of the board of Seagulls Flock Organization and International Gambling Certification Board member, discussed how to spot the signs of excessive gaming and provide mental health support for oneself or others.
In the afternoon, proven financial guru Armand Bengco led the conversation in the “Tamang Panalo” episode, teaching the viewers how to continue winning by knowing how to handle money, build an entertainment fund, and spend responsibly.
The “Tamang Laro, Tamang Panalo!” hybrid talk show is proof that DigiPlus, through BingoPlus Foundation, is committed to advancing an education campaign that goes beyond reminders on responsible gaming habits, but also gives actionable, practical tips to better manage their entertainment fund through financial literacy learning sessions, and spot the signs and provide psychological first aid for excessive gaming.
“We’re committed to more than just delivering exciting digital entertainment. With Pusta de Peligro, we’re taking responsibility to help players be mindful, enjoy responsibly, and stay financially aware,” said Rafael Jasper Vicencio, Director of DigiPlus Interactive and President of AB Leisure Exponent and Total GameZone Xtreme, the operator of BingoPlus Stores and developer of its beloved games.
Celeste Jovenir, COO of BingoPlus Foundation and Vice President of DigiPlus Interactive, underscored the long-term vision of the initiative: “Pusta de Peligro is just the beginning. We are committed to setting the bar as a responsible industry leader, helping Filipinos navigate gaming wisely, for truly enjoyable and rewarding experiences with us.”
Continuous effort
The “Tamang Laro, Tamang Panalo!“ hybrid talk show follows the efforts that DigiPlus and BingoPlus Foundation launched in October. Starting with a series of informative videos on the transparency of the company’s gaming operations, this was complemented with educational videos during the BingoPlus Day MassKara Festival Music Fest – reminding the event’s 160,000 attendees and nationwide live stream audience to keep it fun while practicing responsible gaming habits.
The Pusta de Peligro: Responsible Gaming campaign is part of BingoPlus Foundation’s GameSmart Program to advocate for responsible digitalization.
BingoPlus Foundation’s programs also anchor on Technology Education, Accessible Healthcare, and Community Resilience.
