Marketing Officer

Main Duties and Responsibilities:

• Responsible for planning and executing marketing activities to promote and sell a company’s products or services
• Works closely with the marketing team to develop and implement marketing strategies, campaigns, and initiatives
• Conducts market research to identify customer needs and trends
• Analyzes competitor activities and stays updated on industry trends
• Develops marketing plans, campaigns, and initiatives to reach target audiences
• Implements and manages digital marketing strategies, including social media, email marketing, and search engine optimization (SEO)
• Creates and manages content for various marketing channels, such as website, blog, social media, and email newsletters
• Plans and organizes promotional events, trade shows, and product launches
• Manages marketing budgets and tracking return on investment (ROI) for marketing activities
• Collaborates with internal departments to ensure the marketing activities align with overall business goals
• Monitors and reports the effectiveness of marketing campaigns and initiatives
• Builds and maintains relationships with customers, vendors, and other stakeholders

Qualifications:

• Bachelor’s degree in Marketing or related field and or equivalent experience
• At least three (3) years of experience in marketing
• Excellent communication and interpersonal skills
• Strong analytical skills and attention to details
• Proficient in marketing software/tools
• Ability to work effectively under pressure and meet deadlines
• Positive attitude, proactive approach and high level of creativity