DigiPlus Interactive Corp., the country’s pioneer and leader in digital entertainment, through its flagship sportsbook platform ArenaPlus, formally launched its P1 Billion Prediction Giveaway last Saturday, March 21, heralding a major step-up in its customer acquisition and retention strategy.
This initiative is anchored by a high-stakes prediction challenge designed to invite new users onto ArenaPlus, while also deepening player participation and reinforcing brand leadership in the Philippine online sportsbook space. Central to this campaign is the introduction of a localized tournament bracket game—a staple in American sports culture that ArenaPlus is pioneering for the local market.
“We want to bring some excitement for the Filipino basketball fans, especially since we know that the NBA is the most popular sport here. The bracket game is actually very common in the US. It’s been running there constantly for years, but the Philippines has never had that experience. We want to bring that here,” said ArenaPlus Head Erick Su.
By offering the ₱1 Billion Prediction Giveaway as a free-to-play initiative, DigiPlus enables fans to engage in the tournament without any monetary commitment. Su emphasized that the campaign is designed to provide a safe, entertainment-led experience, with the bracket format sustaining interest from the opening round of the Playoffs through the Finals, where one team ultimately prevails.
“I think the excitement will be from beginning to the end. Because the bracket game covers the whole stage of the Playoffs, fans can expand their predictions and go along with the whole process and expect that they can win,” Su said. “So that’s going to bring a lot of excitement. And this is completely free and very safe as we want to entertain Filipinos.”
Amplifying the campaign that launched at Mall of Asia Sky Deck Amphitheater in Pasay City was premier host and actor Luis “Lucky” Manzano, who was also introduced as ArenaPlus’ latest brand ambassador. Joining Manzano were fellow endorsers Gilas Pilipinas naturalized player Justin Brownlee, multi-time champion assistant coach Bong Ravena, and his son, international pro Thirdy, who are effectively raising ArenaPlus’ visibility while also broadening the brand’s demographic reach.
“At ArenaPlus, we are relentless with our commitment to elevate our players’ experience, making sports more fulfilling, more immersive, and more rewarding for every Filipino,” said ArenaPlus Marketing Head Hannah Bagui as ArenaPlus continues to differentiate itself by pioneering accessible digital sports entertainment.
While the campaign is designed to drive wide participation, ArenaPlus emphasized that it intends to maintain strict platform integrity through its rigorous eKYC (electronic Know Your Customer) process. Such a guardrail bolsters an already rich suite of responsible gaming tools built into ArenaPlus, such as options to set daily gaming durations, customize specific gaming schedules, and establish daily loss limits. This ensures that while the campaign achieves great reach, it does so within a secure, transparent, and compliant environment that builds trust.
Through these strategic customer activations and continuous platform innovation, DigiPlus Interactive Corp. continues to solidify its legacy as the definitive pioneer of the Philippine digital entertainment industry, driving growth while also redefining user engagement.
