BingoPlus inks major sponsorship deal with the PBA 47th Season
April 7, 2022
BingoPlus named the official Bingo partner of the PBA. Present during the signing ceremony are PBA Commissioner Willie Marcial (third from left) and Andy Tsui (third from right), president of DigiPlus Interactive Corporation (DigiPlus Interactive Corporation). Also in photo are Jo Francisco (extreme left), PBAPI head, Peter Antolin (second from left), director, Robert Lee (second from right), CEO and senior partner of Trout and Partners SEA and Jasper Vicencio (extreme right), president of AB Leisure Exponent, Inc. (ABLE).
Smart Araneta Coliseum, Quezon City, April 6, 2022 – BingoPlus, the newest product brand of AB Leisure Exponent Inc. (ABLE), a subsidiary of DigiPlus Interactive Corporation (DigiPlus Interactive Corporation), inked its first major sponsorship deal with the premiere basketball league in the country, making it the official Bingo partner of the Philippine Basketball Association (PBA).
During the half time break of the PBA Governors Cup finals between Barangay Ginebra San Miguel and Meralco Bolts, held at the Smart Araneta Coliseum on April 6, 2022, DigiPlus Interactive Corporation president, Andy Tsui, ABLE president, Jasper Vicencio, and PBA Commissioner, Willie Marcial made the ceremonial signing. BingoPlus will support the PBA for the entire duration of the 47th season and connect with the PBA community through on-court branding opportunities and a social series.
“We see this as a perfect opportunity to reach our target audience. Through collaborations like this, we strive to grow the number of our patrons so that more can have the opportunity to win. This partnership is something we are proud of. Given the solid fan base of PBA in the country, we are convinced that this will be a fruitful and mutually benefitting collaboration,” said Tsui, president of DigiPlus Interactive Corporation.
BingoPlus offers the first online traditional bingo (OTB) in the country, licensed by the Philippine Amusement and Gaming Corporation (PAGCOR). It is a remote gaming platform easily accessible through www.bingoplus.com. Since its launching in January 2022, the platform has already awarded 10 Jackpot winners and 26 Bingo winners, for a total of Php32,162,015 accumulated winnings to date.
“BingoPlus and PBA share the same passion in bringing entertainment that adds value to its audience. It is for this reason that we find this as an ideal partnership,” said Vicencio, ABLE president.
Early this year, BingoPlus also teamed up with All-Star Bacolod Ballers in its campaign at the Filbasket 2022 Summer Championship, a testament to the brand’s aspiration to be a staunch ally of local sports teams, organizations, and athletes as its way of giving back to the Filipino community.