DigiPlus Interactive Corporation (DigiPlus)—one of the fastest-growing digital entertainment companies in the Philippines—is all set to multiply the fun as it revamps its look and offerings to unlock new forms of entertainment for Filipinos, including new platforms catering to various demographics and lifestyle preferences.
With its vision to be the number one diversified leisure and entertainment hub that provides fun and rewarding experiences to people’s lives, DigiPlus is committed to do “more” to harness the power of technologies to not only enable the company to ignite new business opportunities but also propel it towards sustained growth.
“Our current rebranding efforts are focused on doing ‘more’ for our people, clients, and the Filipino people in general. We combine cutting edge technologies to multiply the fun and happiness in peoples’ lives anytime and anywhere. This is us sharing the love, while sharing the luck”,” said DigiPlus President Andy Tsui.
To embark on this brand transformation journey, DigiPlus partnered with Landor, a world-leading brand specialist and part of the WPP GROUP, to redefine the brand strategy and visual identity, aiming to transform the meaning of “Plus” in the brand name into the brand idea of “Multiply the fun.” This shift in perspective sets the foundation for an exciting and transformative path ahead. DigiPlus is now positioned as a pioneering game-changer within the industry, leading the way in reimagining new and wonderful possibilities.
As seen on its revamped website, digiplus.com.ph, DigiPlus’s new corporate identity draws inspiration from the emotions evoked by entertainment, portraying DigiPlus as a portal to a world of possibilities through its immersive experiences. The result is a vibrant wheel of vivid colors that embodies the idea of “Multiply the fun”. The unique brand symbols represent the spirit of bringing things together. “The intention is to ignite the brand, captivating and engaging the audience by evoking emotions tied to entertainment in a dynamic and exhilarating experience.” Damian Arce, Creative Director of Landor, expressed the aspiration to create a brand that is designed to transform.
DigiPlus currently operates the country’s leading digital platforms BingoPlus, ArenaPlus, and PeryaGame, with more to come. “Our experiences maximize user delight and enjoyment within captivating ecosystems,” Tsui added.
Since the introduction of its pioneering digital platform BingoPlus, DigiPlus has launched new digital offerings: ArenaPlus, its digital sportsbook and PeryaGame, which mirrors the traditional carnival game offering a wide selection of games that involve colors, cards, and numbers. As it continues to invest in research and development and new technologies, DigiPlus is set to launch new digital offerings in the coming months,
DigiPlus Platforms
Launched in January 2022, BingoPlus is the leading digital bingo platform in the country offering the game to bingo-loving Filipinos anytime and anywhere. Its robust technology infrastructure is complemented by over 140 physical sites spread out across the Philippines.
ArenaPlus, on the other hand, is the country’s premiere sports betting brand, offering sports fans the opportunity to add more excitement to their favorite sports. ArenaPlus offers betting services for a variety of sports both locally and internationally, including professional basketball, volleyball, and football.
PeryaGame, which mirrors traditional Filipino carnival games, offers a wide selection of games of chance that involve cards, colors, and numbers. PeryaGame makes these luck-based games approachable and accessible with affordable buy-ins and simple game mechanics so everyone can join in the fun.
DigiPlus also offers BingoPlus Poker, which captures the thrill and fun of well-loved card games in the digital space, allowing users to play their favorite card games anytime, anywhere.
“For 2024, we are geared towards increasing DigiPlus’s reach and depth of the growing gaming market, using pioneering technology for digital entertainment that unlocks boundless new forms and multi-dimensional entertainment experiences,” explained Tsui.
Sharing the Love and Luck
Multiplying the fun by multiplying care, DigiPlus, through its social development arm, BingoPlus Foundation, is delivering community service that brings “love and luck” to its partner communities in different parts of the country.
Its four areas of focus include Bingo sa Edukasyon (Technology Education) to empower the next generation of Filipino Tech talents, Bingo sa Kalusugan (Accessible Healthcare) to enable accessible healthcare for the communities it serves, Bingo sa Malasakit (Community Safety & Resiliency) to support communities by addressing their pressing needs, and Bingo sa Online Safety (Responsible Digitalization) to create safer online environment for Filipinos.
This year, the Foundation is set to spend over ₱100 million on various projects and initiatives that provide support to important causes. This is a 500% increase in funds for corporate outreach projects, compared to the previous year’s budget of ₱20 million.
The company continues to help more communities across the country through its ongoing programs. For education, the Foundation has FutureSmart Scholarship Program (Year 2) that continues to provide tuition fee subsidy to 10 scholars of iAcademy, and FutureSmart Scholarship Program Expansion, aiming to reach more students by partnering with top performing Technology Universities and Colleges in Metro Manila. Its target for the next two years is to have 130 additional scholars.
For health, it provides medical assistance to indigent patients, as it secures partnerships with five hospitals in Metro Manila and provides financial aid to patients in need; Ambulance Donation to selected hospitals; and Blood Donation Drive Activity to help address blood shortage in the country by implementing 10 blood drives in partnership with the Philippine Red Cross
For Safety and Resiliency, it initiated the Community Cares which mobilizes Relief Operations and Disaster Response all-year round, and Paskong BingoPlus and National Bingo Day to create shared prosperity by giving the gift of Filipino celebrations to its partner communities.
For Responsible Digitalization, it conducts Community Education Training by partnering with the Department of Information and Communications Technology and Philippine Amusement and Gaming Corporation to strengthen public education on Responsible Gaming, Cybersecurity, and Data Privacy.
“DigiPlus platforms have not only become a community and entertainment hub, but also a source of revenue for the Philippine government, and a contributor to various social and educational non-profit programs. This is what we do, we do MORE to give the Filipino people more chances to win in life,” said Tsui.
DigiPlus Interactive Corp. pioneered digital entertainment in the Philippines. It introduced leading platforms BingoPlus and ArenaPlus, widely known for their engaging experiences in interactive gaming and sports entertainment. DigiPlus also operates PeryaGame, Tongits+, and GameZone, with more to come. For more information, visit: www.digiplus.com.ph.
